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"Where Staring Meets Confidence"

We Have Been Re-Branded to ISLK

We Have Been Re-Branded to ISLK - ISLK

It’s official – we’ve said goodbye to our former brand and welcomed a fresh new start. If you haven’t noticed, our old brand name is now history.

When we first came up with our original brand name, we operated more as an event sponsor and community connector than a traditional clothing brand. Over time, we grew a following around the world, gaining momentum and making a mark. But sometimes, things happen that are beyond our control. In this case, we found ourselves sharing a name too similar to, let’s just say, some not-so-good folks. Faced with a tough choice, we decided it was best to let go of that name and everything tied to it.

After months of brainstorming, reimagining, and refining, we came up with something new, bold, and true to our identity. Say hello to ISLK®—our sleek, new version of ISEEYOULOOKN®! This rebrand isn’t just a new name; it’s a fresh perspective, a stronger vision, and a clean slate for everything we’ve been working towards.

The feedback has been fantastic so far, and we’re beyond thrilled to take this new path forward with all of you by our side. Got thoughts on our new vibe? We’d love to hear them! Drop us a comment, shout it out, or send us a message. Thanks for being part of our journey. Welcome to the new ISLK®.

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