It Was Here
Picture this: a long time ago, an American DJ was in a land far, far away (okay, it was Germany). ISLK's founder was DJing and dropped some sick beats while also dropping some major truth bombs with his friends. They were chatting about their clothes and realized, "Hey, these brands we’re wearing might be cool, but do they scream 'This is who I am!'?" Spoiler alert: they didn’t.